How breakthrough can happen, not by accident, but by design
For expert cultures, innovation is about turning ideas into products. And for high-performing achiever cultures, innovation is about the management of innovation as a process. This is all great, and all of this is needed.
However innovator/shaper cultures, those cultures that in and of themselves create competitive advantage, understand the crucial difference: that innovation is born from a co-creative frequency.Read more in Business Matters, 14 April 2014